In today’s world, the word “cult” often brings to mind secret societies with bizarre beliefs.
But let’s be real: cult-like behavior is everywhere.
It’s in our music, our politics, our religions.
Whether it’s Taylor Swift’s army of die-hard fans, the MAGA movement, or religious groups with strict doctrines such as Jehovah Witnesses, Mormons, cult culture is as mainstream as it gets.
Let’s break it down, linking it all to Gang Starr’s classic track “Mass Appeal,” which throws some serious shade at the pursuit of popularity and the mob mentality.
Cult Culture in Media
First up, let’s talk about the Swifties. Taylor Swift’s fans are next-level devoted. They defend her like she’s the last piece of pizza at a party, and promote her like they’re getting a commission.
It’s like they’re in a cult, worshiping their pop princess.
Gang Starr’s “Mass Appeal” calls out this kind of blind loyalty.
The line “No way, you’ll never make it / Come with the weak shit, I’ll break it” points to the shallowness of chasing fame.
And man, did I see this firsthand.
On vacation in Edinburgh during Taylor Swift’s Era tours, I saw grown women losing their minds, dressing like Taylor, and dragging their partners along, who were hilariously decked out as Travis Kelce.
Seriously, the pack mentality was off the charts.
But why?
It’s all about belonging to something bigger than yourself, even if it’s just a pop concert.
This obsession isn’t limited to pop stars. People are weirdly obsessed with celebrities and even the monarchy.
Criticize or disagree with them, and you’ll find yourself on the receiving end of some serious bullying. It’s like challenging the sacred cows of society.
Gang Starr’s “Mass Appeal” highlights the absurdity of such blind adoration. The obsession with celebrities and royals is just another form of seeking mass appeal without questioning what it’s really worth.
Cult Culture in Politics
Now, let’s dive into politics.
The MAGA movement is a prime example of cult-like devotion.
Trump’s supporters are ride-or-die, often dismissing any criticism like it’s fake news.
It’s like they’re in a political cult, where opposing views are basically blasphemy. This goes beyond simple loyalty: it’s rooted in populism, where leaders claim to represent the common people against a corrupt elite.
Trump’s rhetoric taps into this, creating an “us vs. them” mentality that discourages critical thinking and dissent.
Populism thrives on simple, emotionally charged messages that resonate with people’s frustrations and fears. It paints complex issues in black and white, making it easy for followers to rally around the leader without questioning the nuances.
Gang Starr’s lyrics, “This ain’t the best you’ve ever heard, your life’s absurd,” call out the ridiculousness of this blind allegiance.
It’s a reminder that following a leader without question can lead to some pretty absurd situations, like believing whatever comes out of a politician’s mouth without a second thought.
Cult Culture in Religion
Religious groups have been doing the cult thing long before it was cool.
They demand a lot from their followers: strict lifestyles, regular participation during meetings, door to door, and etc.
This creates a tight-knit community where stepping out of line isn’t just frowned upon, it’s practically a sin.
The control these religions and their leaders have over their followers can be overwhelming, with strict doctrines dictating every aspect of life. I might be getting carried away, but the grip they have on individuals is truly astounding.
Gang Starr’s “Mass Appeal” hits this right on the head with “Glamorized like a ****, but they can’t work / Like a pimp without the shrimp, but it’s simple.”
Translation: following strict group norms without questioning them is pretty empty.
A Personal Journey: The Bible Belt and Beyond
Growing up in a religion that was restrictive gives me a unique take on all this. My family life was a mixed bag: one parent deeply into the faith, the other wasn’t into this faith at all.
The religious one was surprisingly liberal, always encouraging us to ask questions, being curious , seeking higher education and staying true to ourselves.
I always wonder why Parent A was drawn to a strict religion that seems very judgmental towards those who do not follow their faith.
But here’s the kicker: the promise of seeing our deceased loved ones again was like a golden cage, keeping us locked in.
The constant talk of death and the world ending soon? Yeah, that messed with my young mind big time.
Gang Starr’s critique in “Mass Appeal” resonates here. The song’s message about the superficiality of mass appeal mirrors my own struggle with these heavy, fear-inducing beliefs.
The Bible Belt: A Regional Example
Let’s not forget the Bible Belt, the Southern US hotspot of conservative Christianity. Here, religion isn’t just personal; it’s a cultural expectation.
Question the norm, and you’re in for some serious side-eye. Gang Starr’s song is spot-on when it critiques the mindless following of trends with “This ain’t the best you’ve ever heard, your life’s absurd.”
In the Bible Belt, the pressure to conform can squash individuality and critical thinking, demonstrating how mass appeal can turn toxic.
It sounds quite similar to the experience I wrote about earlier…
Conclusion
Cult culture thrives on the mass appeal that Gang Starr critiques in “Mass Appeal.”
Whether it’s in media, politics, or religion, the blind pursuit of popularity and charismatic leaders is everywhere.
Taylor Swift’s Swifties, the MAGA movement, and religious groups all showcase this. Gang Starr’s track serves as a reminder to question what’s behind the popularity and to stay critical of the trends we follow.
Basically, “Mass Appeal” is a call to resist the allure of blind conformity.
It pushes us to find deeper meaning and authenticity in our beliefs and affiliations. In a world dominated by media, political, and religious influences, Gang Starr’s critique is as relevant as ever, urging us to look beyond the surface and think critically about the forces shaping our lives.
