Is it the start of a new era for Nike?

Written by Sabine Demosthenes

Montreal – What I will write in the next few sentences won’t be pleasing, but I’m always up for starting a controversial conversation that may shed light on a different perspective on a particular subject.
Recently, Nike has been back in the PR game with a bang. We saw the ad with Serena Williams and her father. It was so beautiful.

Serena Nike
Strength, courage, determination, and humility were showcased in this ad. For me, the ad was a success!
Serena Just Do It

This weekend, Colin Kaepernick was chosen to be part of Nike’s ‘Just Do It’ Anniversary campaign. I must admit, I like the ad. The black and white picture is marvelous! I do respect Colin for his beliefs and what he is standing for, but I would respect him more if he truly wanted to play some football-to at least have a season in the Canadian league, even if his salary wouldn’t be comparable to the NFL.

But, that’s another story.

I have a little problem with Nike. And damn, I love their apparel and shoes. I’m happy that this company is standing behind a social cause,but this is the same company that contributes to poor quality of life by making young boys or girls work in a sweatshop when they should be in school getting the best education they can or playing outside with friends, wearing their own decent pair of Nikes. Even Patrick J. Adams (a fellow Canuck) tweeted about the fact that Nike shouldn’t really be seen as an activist company when they still use non-unionized sweatshop labor.

I know I will get a shit load of comments, but I thinkifNike truly wanted to make a change, maybe they should put the same amount of money on a campaign to end the horrific conditions of sweatshop labor for any human being. This is not a place for a child to work. A child needs to be in school. Maybe, make a better work environment for the parents, with the possibilities of a scholarship for the children of those workers can go to school abroad or in their country. One thing for sure, Nike can Do It!

As for Colin, with all the money and the sponsorship he gets, I hope he will continue to stand up for what he believes in, just play some football elsewhere (Canada is a beautiful country and the CFL is not THAT bad). He can still fight the good fight and play some fine football in the CFL. Is it more appealing to be a glitzy activist?

Is it truly about activism, or is it about the money after all?

Nike, Just Do It.
colin-kaepernick-nike

P.S. Some people are damn stupid to burn their Nike’s items. Seriously… Damn fools.

Advertisements

Proud of you

I’m a huge football fan!

I will make this Chronicle really short and real.

I couldn’t  be prouder of the team that didn’t let them bullied by the 45th President of The United States of America.

I’m so proud for Colin Kaepernick  that stood up for his beliefs. I’m a very pacific person. I don’t believe in violence and injustice.

peace

Football has always been a part of my life, like wrestling and hockey did. During a conversation this summer with my brother, that is the ultimate encyclopedia and football ”connaisseur”, he made me realized that a football player is not on the field playing football because he stood for something he strongly believe. Black Lives Matters is still a big issues but human rights for me, is a bigger issue. If someone doesn’t want to stand for the national anthem, why he is treated like a criminal?

Colin

In my opinion, Don couldn’t have said it better.

I shouldn’t be surprise about the outcome of  what is going on right now but I am.

And today, I regain faith in the players and some owners for standing for what seem to be right. Why letting a stupid, arrogant, piece of shit President dictate what people should believe.

I’m not the person to get to political but enough is enough.

I know that one day, we will all be united. But gush, can Kaepernick just play some football. And if he doesn’t feel like singing the national anthem, it is his rights like everyone else.

He was all alone when he started but today, he got an army behind him.

http://kaepernick7.com