Is it the start of a new era for Nike?

Written by Sabine Demosthenes

Montreal – What I will write in the next few sentences won’t be pleasing, but I’m always up for starting a controversial conversation that may shed light on a different perspective on a particular subject.
Recently, Nike has been back in the PR game with a bang. We saw the ad with Serena Williams and her father. It was so beautiful.

Serena Nike
Strength, courage, determination, and humility were showcased in this ad. For me, the ad was a success!
Serena Just Do It

This weekend, Colin Kaepernick was chosen to be part of Nike’s ‘Just Do It’ Anniversary campaign. I must admit, I like the ad. The black and white picture is marvelous! I do respect Colin for his beliefs and what he is standing for, but I would respect him more if he truly wanted to play some football-to at least have a season in the Canadian league, even if his salary wouldn’t be comparable to the NFL.

But, that’s another story.

I have a little problem with Nike. And damn, I love their apparel and shoes. I’m happy that this company is standing behind a social cause,but this is the same company that contributes to poor quality of life by making young boys or girls work in a sweatshop when they should be in school getting the best education they can or playing outside with friends, wearing their own decent pair of Nikes. Even Patrick J. Adams (a fellow Canuck) tweeted about the fact that Nike shouldn’t really be seen as an activist company when they still use non-unionized sweatshop labor.

I know I will get a shit load of comments, but I thinkifNike truly wanted to make a change, maybe they should put the same amount of money on a campaign to end the horrific conditions of sweatshop labor for any human being. This is not a place for a child to work. A child needs to be in school. Maybe, make a better work environment for the parents, with the possibilities of a scholarship for the children of those workers can go to school abroad or in their country. One thing for sure, Nike can Do It!

As for Colin, with all the money and the sponsorship he gets, I hope he will continue to stand up for what he believes in, just play some football elsewhere (Canada is a beautiful country and the CFL is not THAT bad). He can still fight the good fight and play some fine football in the CFL. Is it more appealing to be a glitzy activist?

Is it truly about activism, or is it about the money after all?

Nike, Just Do It.

P.S. Some people are damn stupid to burn their Nike’s items. Seriously… Damn fools.



I am so happy that in our current century,    we have strong, gentle and pacific nature women that are fighting the good fight.

Yesterday, Malala Yousafzai as receive an honorary Canadian citizenship in front of her father and her mother that were so proud of their strong daughter.


She was even happy to shake the prime minister hand but really happy.

Malala and Justin

Malala like Nadia didn’t ask to be bullied, or to be killed (they didn’t succeed in Malala’s case) or to be treated in the most horrific way that cannot be imagine in our society in the 21st century .

Both of them could have turn into very pessimist people and angry about mankind. Instead, they are showing us how to be courageous, to be strong and to be kind with each other.

Malala just wanted to go to school and get an education. They try to take that beautiful gift away from her.

Malala message

Those nasty humans being didn’t succeed . She is now a role model to everyone and she is the one teaching us with her powerful message and her peaceful demeanor.

Her message is pretty simple like Nadia Murad. For Nadia, she want justice and not revenge.


For Malala, she want education for everyone and not violence.

We can be like those two beautiful women in our everyday life. Even if to share their stories during a lunch break, to speak our mind in a very diplomatic and respectful way to someone that doesn’t the same opinion as us, continue to fight for what is  right.

I’ve never been a political person but I was raised to love and to be kind to everyone and violence and revenge was out of the question the answer.

Malala, thank you to show us that we can still fight the good fight with a really good attitude.

Beautiful Malala

It’s a long road but we will get there all together.